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Project Overview

Qbic selected Up hotel agency to develop a quirky new responsive website and a fully custom booking engine to encourage maximum conversion online. Qbic also work with Up Hotel Agency to plan and implement a successful Internet marketing strategy focused on driving direct online bookings.

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What We Did

We created a multi-award winning responsive website for Qbic to reflect the quirky personality and ambience of the concept online.

Full Customised responsive booking engine from UX design to build focused on conversion

Full Internet marketing strategy, research and implementation. Monthly Reporting and Face-to-Face meetings.

Meta Search Management – Strategy, Bidding and connections for maximum ROI through Meta Search channels

Strategy and management of Adwords campaigns for the hotel with an ROI focus. Adwords, Bing Ads, Facebook and Banner Remarking.

Full site optimization, technical SEO and plan to improve quality traffic, rankings and bookings from Organic channels.

Design and creation of conversion best practices to encourage the highest probability of booking on the brand website direct.

We worked on the successful £1 Room competition generating incredible exposure for the brand

Definition of a social strategy giving the Flemings team the confidence and freedom to manage social profiles. Creative graphical livery for social channels.

Design and build of promotional email campaigns to increase brand awareness and bookings for the hotel.

The Full Up Experience
Take your hotel to the next level with UP

Key Results

+40%
Total Revenue Direct

Revenue up
+30%
YOY

Conversion UP
+50%
YOY

Mobile Web Bookings
+65%
YOY

Paid Search
+2100%
ROI

Qbic Hotels Testimonial

Up Hotel agency are an incredible team to work with.  In addition to having a dynamic and exciting pool of talent, they provide unbelievable results. Our direct booking results via our website has exceeded all expectations and continues to grow month on month.

Julie Fawcett – CEO, Qbic Hotels

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