It is a well-known fact that one of the most important things in the hotel business is the first impression … Continue reading Importance of the Photography in Hotel Marketing
Since December 2017 the total market capitalisation of cryptocurrencies such as Bitcoin has been valued at over 600 billion USD … Continue reading Bitcoin & Cryptocurrency in Hospitality
Recording accurate website visitor information can be a challenge for hotels, but is essential for building an actionable, intelligent view of how your potential guests use your site, and the effectiveness of your hotel’s digital marketing. In this two part series, we’re looking at four common pitfalls for hotels when using Google Analytics and how you can avoid them.
When it comes to hotel internet marketing, accurate website tracking is one of the key tools in the internet marketer’s … Continue reading A Hoteliers Guide to Tracking Hotel Websites – Part 1
Working in the hotel internet marketing industry, staying on top of the hotel trends is vital! We often hear from … Continue reading 4 trends taking the hotel industry by storm in 2017
Using Foursquare For Business Although we’d be first to admit that Foursquare isn’t for every business, it can be a … Continue reading Foursquare Tips & Tricks for Hospitality
We were lucky to spend a few days exhibiting at WTM London in November with some of the most forward … Continue reading Experts Unveil Hotel Technology Trends to look out for in 2017
It’s a question that we regularly get asked by hotels at Up Hotel Agency and our answer sometimes surprises. So why … Continue reading How much should my Hotel spend on Digital Marketing?
We recently received some suggestions from a member of the Google My Business team that should help any hotel improve … Continue reading Google My Business: Suggestions To Maximise Visibility
Business travellers represent a key segment in the big spenders category that can contribute to half of a hotel’s revenue. … Continue reading What Business Travellers Value The Most In a Hotel
Increase room ADR, sell more hotel rooms direct, increase you market share, reduce channel spend on OTA’s…familiar? Well, I guess … Continue reading Maximising online ROI for your hotel in 2015
You may have seen Google Hotel Finder listings becoming more prominent in the Google search results and this pattern will only … Continue reading Add your hotel to Google Hotel Finder (Hotel Search)
Not only is the size of mobile phones screens growing at an amazing pace but so is their usage. While you … Continue reading Review Your Hotel Website's Mobile Usability
Should hotels “bid brand” or not? Some may say that if you have a solid organic presence there is no … Continue reading Should Hotels Bid On Brand Terms?
Apple has quietly launched Apple Maps Connect. Following in the footsteps of Yelp and Google My Business, Apple has created … Continue reading Apple Maps Connect – Add your Hotel