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Marketing Advice

Importance of the Photography in Hotel Marketing

It is a well-known fact that one of the most important things in the hotel business is the first impression … Continue reading Importance of the Photography in Hotel Marketing

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Marketing Advice, SEO, Website Design

How times change: SEO & Dev (10 Years On)

August marks Josh’s, our Lead Front End Developer, work anniversary at UP. As the first official employee of the company, … Continue reading How times change: SEO & Dev (10 Years On)

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Industry News, Marketing Advice

Bitcoin & Cryptocurrency in Hospitality

Since December 2017 the total market capitalisation of cryptocurrencies such as Bitcoin has been valued at over 600 billion USD … Continue reading Bitcoin & Cryptocurrency in Hospitality

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Marketing Advice, SEO

A Hoteliers Guide to Tracking Hotel Websites – Part 2

Recording accurate website visitor information can be a challenge for hotels, but is essential for building an actionable, intelligent view of how your potential guests use your site, and the effectiveness of your hotel’s digital marketing. In this two part series, we’re looking at four common pitfalls for hotels when using Google Analytics and how you can avoid them.

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Marketing Advice, SEO

A Hoteliers Guide to Tracking Hotel Websites – Part 1

When it comes to hotel internet marketing, accurate website tracking is one of the key tools in the internet marketer’s … Continue reading A Hoteliers Guide to Tracking Hotel Websites – Part 1

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Industry News, Marketing Advice

4 trends taking the hotel industry by storm in 2017

Working in the hotel internet marketing industry, staying on top of the hotel trends is vital! We often hear from … Continue reading 4 trends taking the hotel industry by storm in 2017

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Marketing Advice

Foursquare Tips & Tricks for Hospitality

Using Foursquare For Business Although we’d be first to admit that Foursquare isn’t for every business, it can be a … Continue reading Foursquare Tips & Tricks for Hospitality

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Marketing Advice, PPC

How much should my Hotel spend on Digital Marketing?

It’s a question that we regularly get asked by hotels at Up Hotel Agency and our answer sometimes surprises. So why … Continue reading How much should my Hotel spend on Digital Marketing?

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Marketing Advice

Google My Business: Suggestions To Maximise Visibility

We recently received some suggestions from a member of the Google My Business team that should help any hotel improve … Continue reading Google My Business: Suggestions To Maximise Visibility

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Marketing Advice

What Business Travellers Value The Most In a Hotel

Business travellers represent a key segment in the big spenders category that can contribute to half of a hotel’s revenue. … Continue reading What Business Travellers Value The Most In a Hotel

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Marketing Advice, PPC

Maximising online ROI for your hotel in 2015

Increase room ADR, sell more hotel rooms direct, increase you market share, reduce channel spend on OTA’s…familiar? Well, I guess … Continue reading Maximising online ROI for your hotel in 2015

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Marketing Advice, SEO

Add your hotel to Google Hotel Finder (Hotel Search)

You may have seen Google Hotel Finder listings becoming more prominent in the Google search results and this pattern will only … Continue reading Add your hotel to Google Hotel Finder (Hotel Search)

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Marketing Advice

Review Your Hotel Website's Mobile Usability

Not only is the size of mobile phones screens growing at an amazing pace but so is their usage. While you … Continue reading Review Your Hotel Website's Mobile Usability

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Marketing Advice

Should Hotels Bid On Brand Terms?

Should hotels “bid brand” or not? Some may say that if you have a solid organic presence there is no … Continue reading Should Hotels Bid On Brand Terms?

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Marketing Advice

Apple Maps Connect – Add your Hotel

Apple has quietly launched Apple Maps Connect. Following in the footsteps of Yelp and Google My Business, Apple has created … Continue reading Apple Maps Connect – Add your Hotel

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