Should your hotel maintain, slow or pause paid advertising activity? What other opportunities are there during the Covid-19 crisis? It’s … Continue reading How hotels can find opportunity in search & UX during the Covid-19 crisis
With coronavirus officially confirmed as a worldwide pandemic, we ask Digital Marketing Executive Kirsten Howarth what this could mean for … Continue reading Coronavirus: What Does This Mean For Your Hotel Digital Marketing?
Our team at UP has a wealth of experience working with established 4 & 5* hotels across the world, providing … Continue reading Smaller Hotels with Big Ambitions
Hotels make their rooms available through OTAs (i.e. Booking.com, Hotels.com) to drive bookings or to supplement any direct bookings generated. Hotels … Continue reading How can your Hotel stand up to the Misleading OTAs?
In this modern age, images do all the talking. And whilst beautiful, full-screen, immersive photos of your bathrooms’ hand soap … Continue reading How Images can Make or Break your Website
Since December 2017 the total market capitalisation of cryptocurrencies such as Bitcoin has been valued at over 600 billion USD … Continue reading Bitcoin & Cryptocurrency in Hospitality
Recording accurate website visitor information can be a challenge for hotels, but is essential for building an actionable, intelligent view of how your potential guests use your site, and the effectiveness of your hotel’s digital marketing. In this two part series, we’re looking at four common pitfalls for hotels when using Google Analytics and how you can avoid them.
When it comes to hotel internet marketing, accurate website tracking is one of the key tools in the internet marketer’s … Continue reading A Hoteliers Guide to Tracking Hotel Websites – Part 1
Working in the hotel internet marketing industry, staying on top of the hotel trends is vital! We often hear from … Continue reading 4 Trends Taking the Hotel Industry by Storm
Using Foursquare For Business Although we’d be first to admit that Foursquare isn’t for every business, it can be a … Continue reading Foursquare Tips & Tricks for Hospitality
We were lucky to spend a few days exhibiting at WTM London in November with some of the most forward … Continue reading Experts Unveil Hotel Technology Trends to look out for in 2017
It’s a question that we regularly get asked by hotels at Up Hotel Agency and our answer sometimes surprises. So why … Continue reading How much should my Hotel spend on Digital Marketing?
We recently received some suggestions from a member of the Google My Business team that should help any hotel improve … Continue reading Google My Business: Suggestions To Maximise Visibility
Business travellers represent a key segment in the big spenders category that can contribute to half of a hotel’s revenue. … Continue reading What Business Travellers Value The Most In a Hotel