In this modern age, images do all the talking. And whilst beautiful, full-screen, immersive photos of your bathrooms’ hand soap … Continue reading How Images can Make or Break your Website
Recording accurate website visitor information can be a challenge for hotels, but is essential for building an actionable, intelligent view of how your potential guests use your site, and the effectiveness of your hotel’s digital marketing. In this two part series, we’re looking at four common pitfalls for hotels when using Google Analytics and how you can avoid them.
When it comes to hotel internet marketing, accurate website tracking is one of the key tools in the internet marketer’s … Continue reading A Hoteliers Guide to Tracking Hotel Websites – Part 1
With Google+ here to stay it is a good time to cement Google+ into your organic SEO strategy. The team … Continue reading Google Plus And Your Hotels Organic SEO Strategy
You may have seen Google Hotel Finder listings becoming more prominent in the Google search results and this pattern will only … Continue reading Add your hotel to Google Hotel Finder (Hotel Search)
In our recent post (Read part 1 of HTTPS As A Ranking Signal For Hotel SEO) we discussed the … Continue reading HTTPS As A Ranking Signal For Hotel SEO – Part 2
In the drive to make the web a more secure place, Google has taken the lead with efforts to not … Continue reading HTTPS As A Ranking Signal For Hotel SEO
What are some great guidelines on how hotels can utilize their blog to compliment their sites SEO efforts? Don’t Blog … Continue reading Internet Best Practice: Blogging Guide
Has Google Panda affected your website performance? Over the last 6 months Google has rolled out a series of Panda … Continue reading Google Panda – Has your hotel been affected?
In his latest video, Matt Cutts addresses a very important issue in hotel internet marketing. Do spelling and grammar matter … Continue reading Hotel Internet Marketing Best Practice: Do spelling and grammar matter when evaluating content and site quality?
Hotel Website Design: Designing for Mobile Devices 2011 is most definitely the year of the tablet. Following on the success … Continue reading Hotel Internet Marketing Best Practice: Mobile Hotel Site Design
26 May 2011 – Google seems to be testing a new format for search results. While logged in it show … Continue reading Google Testing URL Above Search Snippet
With hundreds of people stranded across the country in the wake of the latest snow storm, what can hotels do … Continue reading Is Your Hotel’s Internet Marketing Strategy Ready For Disaster?
Step 1: Navigate to: http://www.google.com/local/add/businessCenter?service=lbc Step 2: Login using a Google account. It is advisable to create a Google account … Continue reading Hotel Google Places Listing Claiming & Verification – How To
Is it good enough to just leave the handling of your Google Places listing to Google? Let’s have a look … Continue reading Hotel Internet Marketing Best Practice – Hotel Google Places Listing Accuracy