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Marketing Advice, SEO

How Images can Make or Break your Website

In this modern age, images do all the talking. And whilst beautiful, full-screen, immersive photos of your bathrooms’ hand soap … Continue reading How Images can Make or Break your Website

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Marketing Advice, SEO, Website Design

How times change: SEO & Dev (10 Years On)

August marks Josh’s, our Lead Front End Developer, work anniversary at UP. As the first official employee of the company, … Continue reading How times change: SEO & Dev (10 Years On)

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Marketing Advice, SEO

A Hoteliers Guide to Tracking Hotel Websites – Part 2

Recording accurate website visitor information can be a challenge for hotels, but is essential for building an actionable, intelligent view of how your potential guests use your site, and the effectiveness of your hotel’s digital marketing. In this two part series, we’re looking at four common pitfalls for hotels when using Google Analytics and how you can avoid them.

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Marketing Advice, SEO

A Hoteliers Guide to Tracking Hotel Websites – Part 1

When it comes to hotel internet marketing, accurate website tracking is one of the key tools in the internet marketer’s … Continue reading A Hoteliers Guide to Tracking Hotel Websites – Part 1

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SEO

Google Plus And Your Hotels Organic SEO Strategy

With Google+ here to stay it is a good time to cement Google+ into your organic SEO strategy. The team … Continue reading Google Plus And Your Hotels Organic SEO Strategy

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Marketing Advice, SEO

Add your hotel to Google Hotel Finder (Hotel Search)

You may have seen Google Hotel Finder listings becoming more prominent in the Google search results and this pattern will only … Continue reading Add your hotel to Google Hotel Finder (Hotel Search)

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Marketing Advice, SEO

HTTPS As A Ranking Signal For Hotel SEO – Part 2

  In our recent post (Read part 1 of HTTPS As A Ranking Signal For Hotel SEO) we discussed  the … Continue reading HTTPS As A Ranking Signal For Hotel SEO – Part 2

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Industry News, SEO

HTTPS As A Ranking Signal For Hotel SEO

In the drive to make the web a more secure place, Google has taken the lead with efforts to not … Continue reading HTTPS As A Ranking Signal For Hotel SEO

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SEO

Internet Best Practice: Blogging Guide

What are some great guidelines on how hotels can utilize their blog to compliment their sites SEO efforts? Don’t Blog … Continue reading Internet Best Practice: Blogging Guide

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Industry News, SEO

Google Panda – Has your hotel been affected?

Has Google Panda affected your website performance? Over the last 6 months Google has rolled out a series of Panda … Continue reading Google Panda – Has your hotel been affected?

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Marketing Advice, SEO

Hotel Internet Marketing Best Practice: Mobile Hotel Site Design

Hotel Website Design: Designing for Mobile Devices 2011 is most definitely the year of the tablet. Following on the success … Continue reading Hotel Internet Marketing Best Practice: Mobile Hotel Site Design

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SEO

Google Testing URL Above Search Snippet

26 May 2011 – Google seems to be testing a new format for search results. While logged in it show … Continue reading Google Testing URL Above Search Snippet

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SEO

Is Your Hotel’s Internet Marketing Strategy Ready For Disaster?

With hundreds of people stranded across the country in the wake of the latest snow storm, what can hotels do … Continue reading Is Your Hotel’s Internet Marketing Strategy Ready For Disaster?

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SEO

Hotel Google Places Listing Claiming & Verification – How To

Step 1: Navigate to: http://www.google.com/local/add/businessCenter?service=lbc Step 2: Login using a Google account. It is advisable to create a Google account … Continue reading Hotel Google Places Listing Claiming & Verification – How To

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