“With over 1.35 billion active users and monthly active mobile users hitting 945 million, Facebook presents a bounty of marketing possibilities.”
Even although many people have moved away from Facebook it remains one of the mainstays in social media marketing for your hotel. With over 1.35 billion active users and monthly active mobile users hitting 945 million, Facebook presents a bounty of marketing possibilities. What makes Facebook advertising such a powerful option is the granularity than can be achieved when targeting very specific audiences. Google Adwords main method of determining relevance is based on keywords but Facebook can leverage the personal data gathered from users to display a very specifically targeted ad. The possibilities are endless and with a little leg work you can target you ads with pin-point accuracy. To get started you will need to choose basics such as age, gender and location. Your Facebook Insights page can point you in the right direction based on your historical data.
Once you have these basics sorted then things get interesting. Here are some scenarios to get you started:
WEDDINGS & HONEYMOONS
Your hotel is a local favourite for weddings and honeymoons and you wish to widen your exposure beyond your town or city:
Your hotel is perfect for business. You have top class business facilities, a blanket of WIFI and a loyal guests who always stay with you when they visit your area for business:
BIRTHDAYS & BABY SHOWERS
Your hotel cocktail bar or restaurant is a popular venue for birthday parties and you have a new range of packages especially tailored for birthdays. Or you offer a special on baby shower afternoon teas and want to promote your hotel as a favourite venue.
Some last points to keep in mind: