Based on the enormous success of Facebook plugins, today they released a new version of Insights for Websites to give you greater insight on how people interact with your content and to help you optimize your website in real-time.
Analytics are now available for your website’s Like Button, Comments Box, Popular Pages, Organic Sharing and Demographics.
The new features include:
Like button analytics
This data privides real-time analytics on the following actions: the number of times people saw Like buttons, clicked Like buttons, saw Like stories on Facebook, and clicked Like stories to visit your website
Comments box analytics
This data shows the number of times people saw Comments Boxes, left comments, saw comment stories on Facebook, and clicked to see the content on your site.
Popular pages shows the top 100 pages that users are interacting with.
This demographics information includes gender, age range, country, and language.
Even if you do not have Social Plugins Installed you can benefit from the Organic Sharing data. You will need to claim access and then visit the “Shares” tab to see data on traffic generated from links copy-and-pasted into the Publisher or posting a link using the old Share functionality.
For hotels this is just another excellent tool to promote your hotels website using social media marketing.