It is absolutely essential for a hotelier to claim and complete their Google Places listing. Google now introduced Boost. Boost enables hoteliers to easily create online search ads from directly within their Google Places account. Just  a few details are needed, the system automatically sets it up and you only pay when when a potential guests clicks on your ad. Currently Boost is available for businesses in San Francisco, Houston Chicago, San Jose, Seattle, Wichita, Charlottesville (VA), Atlanta, Chapel Hill, Orlando, Washington D.C., Boston, Cross Plains (TX) and Portland (ME) and all local businesses in Illinois.

For hotels in the rest of the world, we will have to wait and see when they can try out this new marketing possibility.