In our recent post (Read part 1 of HTTPS As A Ranking Signal For Hotel SEO) we discussed the benefits of serving secure web-pages and now some interesting stats emerged from SMX East regarding secure web-pages.
Google’s Gary Illyes mentioned that while only 10% of the web pages on the internet are served over HTTPS, 30% of the first page searches results contain one or more HTTPS results. This shows that there is a link between higher ranked web pages and HTTPS URLs. So this seems to indicate that Google tends to rank HTTPS URLs on the first page more often than the number of pages served using HTTPS.
Here are some of the tips and points to bear in mind that we have noticed as we make our clients websites more secure.
Further testing is needed to conclusively determine if implementing HTTPS will give your hotel website a significant SEO boost but for now it is looking to be the right thing to do.