My answer on Quora to: What are some good-working social media strategies for hotel marketing?

There are many great ways to promote your hotel via the social media platforms:

1. Claim your listing on Twitter and Facebook.
2. Brand your listings with relevant contact details.
3. Start growing a following by posting quality content and interacting with other users.
4 Extend your strategy further by organizing competitions or discounts in exchange for mentions or “Likes” on the social media platforms.
5. Set-up a specific landing for your Social Media inbound links to ensure continuity and relevance between the Social Media site.
6. Have your webmaster add promonent social media icons to allow the easy sharing of content and interaction whit social media sites.