It’s 2017 and in marketing social media is King. Gone are the days when Facebook, Twitter and Instagram were purely mediums to share what you had for breakfast with your friends!
As a Hotel, we all know that there are a number of marketing tools that you must employ in order for you to get consumers booking direct on your website. However, other than social media there are few marketing techniques that enable you to promote the personality behind the hotel.
People generate an opinion within a matter of seconds and so it is so important to make a great first impression.
This one might require you to make a small investment however the results and positive ROI make it a no brainer. Paid Social ads enable you to target exactly the core demographics of the customers you are looking to book with you. This means that you can promote your offers, rooms and any other core business areas direct to the customers who are likely to be interested in your hotel!
Just remember, every post you make is a representation of your brand so make it count!
So you’ve got a social media account and your posting regularly but you’re not getting engagement? The likelihood is that whilst your posting regularly the things that you are posting are just not engaging to customers. A fantastic way of gaining engagement is posting relatable posts, asking people questions and holding competitions. If you are having a quiet time, why not run a competition asking people to share positive stories about your hotel in order for them to win a chance to come and stay?
People trust influencer endorsements more than they trust celebrity endorsements. It’s just a fact. So when a social media blogger/influencer gives your hotel a positive review you are guaranteed to gain more interest from consumers. People who follow social media influencers are split into two main categories; aspirationals and potential customers. This is a really positive proposition for hotels as a positive review from an influencer not only encourages people to book, but it causes a buzz and creates an air of exclusivity.
Once you have got an influencer interacting with your brand don’t forget to interact! Interaction with your audience helps to build the personality of the brand and encourages users to engage with you. There will be many occasions where users will use social media as a means of direct communication with your hotel, perhaps they are wondering what time check out is, perhaps they want to know if they can bring their dog! Whatever the question, it is vital that you reply to them in a friendly and efficient manner. This can have a hugely positive impact on customer relationship management and Facebook even scores you on your response time 🙂
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One important thing to remember is that whilst you are trying to boost brand awareness and engagement across your social media channels, ultimately your aim is to get visitors to your website! 80% of the content that you are posting needs to be engagement focused whilst the other 20% can be linked to sales. Whatever it is you are posting about just remember to link it back to your website. One great technique is to give readers just enough to engage them and then encourage them to visit your website to learn more. Once you have got the users on your website you are in a perfect position to encourage them to book.
Finally, don’t forget that we at UP Hotel Agency are specialists in social media for hotels! There is very little that our team don’t know when it comes to marketing your hotel through social media and therefore if you need a hand, don’t be shy and click here to get in touch!
We have also been very busy keeping up to date the latest trends taking the hotel industry by storm in 2017. To find out what they are click here