The team at UP is really excited to announce our latest award – The HSMAI – TravelCLICK eMarketer of the Year!
This is the cherry on the top for a string of awards awarded in 2014 and great to see that all the hard work is paying off. Of course, none of this would have been possible without our fantastic clients.
Sponsored by TravelClick, this award recognizes the best integrated eMarketing program in the hotel industry.
Contenders will be judged on the strength of their web presence and booking performance driven by world-class online marketing, including website design, organic and paid search, and emerging online strategies such as channel extension and community development. The winner of the eMarketer of the Year Award demonstrates superior ability to attract and convert guests through the most effective channel, the web
Flemings Mayfair is a luxury boutique property located in exclusive Mayfair are of central London. The design had to reflect the heritage and luxury of the property while including modern elements such as social integration. The final design conveys the hotels elegance with high quality imagery and a design that is simple and easy to use. The judge had high praise for the design:
“This is probably the highest rated site I graded. You have done an excellent job at not being another hotel site. I want to leave now and come to your hotel. Extremely well done UI/UX even on the responsive sites (mobile and tablet). Well thought out imagery, directions. Stunning job. I wish we had built it. “
“Site’s muted colors are a pleasant change to many of the big and bold color schemes on other hotel sites. Lends an air of elegance.”
Qbic London offers an exciting and unique take on the traditional hotel experience. The innovative design of “The Cubi” makes it possible to enjoy the best hotel room essentials at great prices. Qbic London presents a young and hip brand on the doorstep of London City. The designs use of bold colours and reflection of London’s famous elements give the design a sense of place while communicating the Qbics brand values.
What is the The Web Marketing Association?
The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, online advertising, PR, and top web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion.The WebAward program is the longest running annual website award competition dedicated to naming the best Web sites in 96 industries while setting the standard of excellence for all website development.
If your hotel website is starting to look a little long in the tooth, why not contact the team at UP to speak about a brand new website design. It might even win in the 2015 WMA’s!