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Project Overview

The UP Hotel Agency were set the challenge to translate a new brand to a beautiful responsive new hotel website for the Athenaeum Hotel in Mayfair London. The newly renovated 5-star hotel in an exclusive London district required an agency that could create something, creative, fresh and stunning and perfectly represented and sold the hotel online.

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What We Did

Responsive Website Design

We created a stunning Award winning website for The Athenaeum to reflect the beautiful Luxury London Mayfair hotel and Galvin Restaurant online.

Mobile Booking

Mobile Optimised Booking flow based on the Synxis Booking Engine.

Internet Marketing Strategy

Full Internet marketing strategy, research and implementation.  Monthly Reporting and Face-to-Face meetings.

Paid Search Advertising

Strategy and management of Adwords and Paid Social campaigns for the hotel with an ROI focus.  Adwords, Bing Ads, Facebook and Banner Remarking.


Full site optimization, technical SEO and plan to improve quality traffic, rankings and bookings from Organic channels.

Conversion Optimization

Design and creation of conversion best practices to encourage the highest probability of booking on the brand website direct.

Social Media

Definition of a social strategy giving the Athenaeum team the confidence and freedom to manage social profiles. Creative graphical livery for social channels.

Email Design

Design and build of promotional email campaigns to increase brand awareness and bookings for the hotel.

The Full Up Experience
Take your hotel to the next level with UP

Key Results

Increase in Direct
Website Revenue

Conversion Rate

Organic Traffic Revenue

Mobile Web Bookings

The Athenaeum London Testimonial

Great Job. The Up Hotel Agency Team have been a pleasure to work with during our new website creation. They are outstanding in both creativity and industry knowledge and we look forward to working with them in the years to come to improve direct bookings to the newly renovated Athenaeum Hotel.

Stuart Levy – Owner

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