PPC or Pay Per Click marketing is an excellent method of driving highly qualified traffic to your hotel website. Anyone can advertise using PPC but running hotel PPC (Pay Per Click) marketing campaigns with impressive returns is an art. With careful research, meticulous keyword selection and in-depth analysis of results we are able deliver industry leading ROI.
Our Google qualified hotel specialists have years of experience in providing our hotels with +1000% ROI on marketing spend.
HIGHLY CUSTOMISED CAMPAIGNS
Hotel PPC marketing is highly customisable and targeting can be as general or specific as your strategy demands. UP Hotel Internet Marketing can plan your PPC campaigns strategically in advance of major events or special offers. An UP Marketing PPC campaign will define your intended audience to more directly target potential hotel guests. We will utilize information from your Hotel SEO, Email Marketing and Social Media Marketing to maximise your return.
Potential guests don’t always book the first time they visit your website and remarketing can reach these people so that they return to your website. By using carefully designed ads and intelligent segmentation of visitors we make sure that the right people see the right ad. Our intelligent remarketing can turn a potentially wasted click into a revenue-generating event.
A PPC campaign is an extremely cost effective method of generating traffic to your hotel website when executed correctly. We offer well-planned hotel PPC marketing campaign combined with specially tailored landing pages that provide hoteliers with an excellent return on investment. The results of an UP Hotel PPC campaign are extremely quantifiable, allowing us to boost traffic to your hotel website when needed.
TAILORED LANDING PAGES
An UP Hotel Marketing PPC campaign includes professional copywriting. When a potential hotel guest visits your hotel website, relevant and well-written ad copy that includes emotive call to action phrases will result in bookings and repeat visits. An effective landing page with straightforward selling points will allow the visitor to your hotel website to visualize themselves as a hotel guest and clearly show them how to make a booking.